Brand Architecture:
- A national engineering and architecture brand wants its multiple offices to operate as one united firm instead of a collection of independent companies.
- A local hospital affiliated with a large national brand wonders why people don’t know about its “super sub-specialty” boutique care.
- A newly renovated city club wants its employees to faithfully protect its brand by creating a consistent member experience.
- Tourism leaders disenchanted with empty hotel rooms turn their bland identity into a brand identity with a vibrant new campaign.
- A dermatology practice opens in a saturated market. Is the doctor the brand or is the practice the brand? Does it matter?
- Upscale condominiums convert from rental to sale units. How can the brand be used to attract buyers without alienating existing tenants?
We could go on. Build brand. Build business. We keep our clients’ brand DNAs confidential but are happy to discuss case studies with you.